How to Grow Your Restaurants Online Presence in Kenya

As the Kenyan economy gears up to a post COVID recovery, the hospitality sector is also coming up with strategies that will ensure restaurants drive back traffic which will help them get back to business. It’s no secret that restaurants need to adopt to the new normal by changing their business models so as to survive post COVID-19 pandemic.

Is your restaurant business on its knees and you are wondering what you can do to get back to business? Digital marketing is key to your restaurant business success. In this article, we are going to share with you practical tips on how you can grow your restaurants online presence in Kenya. You will also understand how it will help you grow sales in post COVID-19 world.

Create An Eye-Catching Website

We are living in a digital era where businesses have moved to online space. Creating a website for your restaurant business will give it an online presence. With the increased uptake of online ordering by millennials in Kenya, creating an eye-catching website for your restaurants will help you drive traffic and increase sales. Ensure your website is easy to navigate and has all the essential pages such as About Us, Contact Us and easy payout page. You can get your business up and running using services, such as Woo commerce, Shopify and Squarespace for as little as ksh 2500 per month.

Create Social Media Pages On Major Social Platforms

Social media platforms can also play a big role in helping you build an online presence. You can do this by creating a restaurant business page on major social media platforms in Kenya such as Facebook, Twitter, Pinterest and Instagram. Since most people spend most of their time on social media, they are likely to come across your online business page and place their order.

Optimize Your Online Ordering Pages For SEOs

Not all online ordering pages are built equally. In order for your online ordering pages to rank well in search engines such as Google, you must use the right keywords. When building your online ordering pages, invest a little more time in keyword research to understand what customers are searching for on the internet and include those buyer’s intent keywords in your online ordering pages. When they are optimized for SEOs, you will drive more organic traffic which will in turn increase sales.

Try Paid Advertising On Social Media

If you want to grow your restaurant sales, you should consider investing in paid advertising. You can do this by engaging Kenyan social media influencers who are in the hospitality niche or other popular personalities who can help you market your brand online to their huge followings. You can also buy paid ads on major social media platforms and do targeted digital marketing to reach out to your potential customers. Simply create a Facebook business account and you can run ads on Facebook and Instagram for as little as Ksh 500 per day.

Offer Regular Promotions

For you to win back your customers and to attract new ones, you need to have frequent running promotions and gift cards for your loyal and new customers. You can have a scheduled promotion days or once a month where you will consider selling some meals and drinks at discounted prices. When you do so, you will get more interested customers who will be willing to try your meals and drinks and this will help you grow your customer base.

For your restaurant to remain competitive in this challenging times, ensure that you have applied the above tips to build your restaurant brand and online presence in Kenya to drive traffic and grow your sales.